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Nissan's new marketing Leaf

Doron Levin 2010-10-28 07:34 發(fā)現(xiàn)相似文章

Nissan Motor's new electric car, the Leaf, has a much more critical -- and less obvious -- mission than to enhance the cause of gasoline-free driving....
What's in a new logo?

財(cái)富中文網(wǎng) 2009-08-12 05:40 發(fā)現(xiàn)相似文章

It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...
Ericsson's new strategy chief: It's all good

財(cái)富中文網(wǎng) 2009-08-13 05:40 發(fā)現(xiàn)相似文章

By Stephanie N. MehtaDouglas L. Gilstrap, newly named head of strategy for Ericsson (ERIC) doesn't start his new gig until Oct 1, but it is pretty cle...
Murdoch's marketing firm takes another legal hit

財(cái)富中文網(wǎng) 2009-07-28 12:38 發(fā)現(xiàn)相似文章

News America, assailed for bully tactics, gets tagged with a $300 million verdict.By Jennifer ReingoldThe legal setbacks just keep coming for News Ame...
Microsoft's new brain

David Kirkpatrick 2008-02-22 09:15 發(fā)現(xiàn)相似文章

來(lái)源：2006年4月號(hào)《財(cái)富》雜志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
Cisco's new Umi: The answer to a question nobody asked

Shelley DuBois 2010-10-12 01:50 發(fā)現(xiàn)相似文章

The company says its new video chatting device is just what people want. But a look at the competition -- and $600 price point -- doesn't seem to bode...
New HP CEO's to-do list

Michal Lev-Ram 2010-12-03 01:50 發(fā)現(xiàn)相似文章

Leo Apotheker is barnstorming the world as he embarks on fixing the culture and focus of the huge technology company. One to-do stands out above all t...
A new contender for Buffett's job

Mina Kimes 2011-01-24 09:51 發(fā)現(xiàn)相似文章

Greg Abel, next in line?Warren Buffett's still-unrevealed succession plan is a subject of obsessive speculation in the financial world, where it recei...
Apple's new pitch to Hollywood

Philip Elmer-DeWitt 2010-02-25 12:59 發(fā)現(xiàn)相似文章

With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...
SAP's new world order

財(cái)富中文網(wǎng) 2009-05-19 01:32 發(fā)現(xiàn)相似文章

As the software giant's CEO goes solo, he faces troubling times.By Jessi HempelOn May 19 Leo Apotheker will become SAP's lone CEO after sharing the ti...